Behavioral Strategy

Behavioral Strategy

In classic strategic work, the main focus is on thinking about the business model, further developing a company’s existing core competencies and establishing and developing markets and products. This reflective work is generally conducted at a top management level and is often accompanied by large-scale strategic consultancy. These consultancy processes, assisted by a large amount of external market expertise and the relevant data collections, often fail to take the company’s history and the very specific individual view of the company’s reality into account.

The thought processes within the company are not only fed by data and facts worth combining. They are, of course, also influenced by the personalities and team environment of the top management team, as well as the cultural and historic background of the company. Corporate intuition and gut instinct similarly play a key role but are neglected in classic strategy work. We therefore frequently receive enquiries when the plans are on the table but the implementation process does not seem to work and the new strategy cannot get off the ground. NAGEL & COMPANY integrates these partly emotional, partly irrational and partly historic or even biographic aspects into the strategic process, thus creating an implementable and accepted corporate strategy.

Do not let it happen anylonger that your strategy silters or fails.

In applying these 4 steps within the Behavioral Strategy Framework your strategic capability will develop significantly.

4 steps to develop a new strategy

  1. As CEO you direct the company into the future and your person and personaliyt are key. Learn how your biographical experiences influence your thinking and actions and how you can use this knowledge in a responsible way. 
  2. Your top management team is the cultural and strategci nucleus. Their leadership impacts the overall performance and the company's success. Develop them together to an efficient and effective success team.

  3. Implementing a strategy means also dealing with resistance and defenses. Learn how to improve the energy lebel and the impact of the strategy on the overall organisation. 

  4. In going through these steps your leadership culture will develop and you will be able to attract future leader talents and also more female top leaders. This will foster long term change and a modern corporate culture. 

Advantages of the Behavioral Strategy - Approach

Your strategy will not fail or silter anylonger.


  • ... your strategy will be implented faster saving time and money
    • because you better understand how the brain works
    • because you will meet less resistance having thought through the arguments in advance 
    • because you do not need so may correction loops
    • because you all act in concert

  • ... your strategy will have a more sustainable impact
    • because you will transfer the nergy you felt during the development to the whole of the corporation
    • bcause you will integrate the needs of your stakeholders also

  • will create a new and modern leadership culture
    • because your top management will not only manage ressources, but develop people 
    • because your top management will consist more and more of mature personalities focussing on the overall success instead of personal goals

  • will attract new talents
    • the next generation of leaders cannot anylonger be lead in an autocratic or hierarchical way, they expect a challenging yet supportive work environment.
    • diverse leadership teams will need a different leadership culture which you will be developing over time applying state of the art knowlede of behavioral strategy.

Measurable Results

As every CEO knows, the costs of poor management, inefficient management teams, unsuccessful approaches, a lack of succession plans and cultural difficulties cannot be calculated, but are extremely high. A lot of energy is wasted at companies by not broaching difficult interpersonal and cultural issues.

Political behaviour and the pursuit of personal interests, as well as failure to deal with antagonism and fears, lead to false priorities, a loss of efficiency and a lack of performance, as well as the costs of unsuccessful consultancy. NAGEL & COMPANY is often called in when traditional consultancy projects are beginning to fail.

Psychoanalytical corporate consultancy is either conducted by an individual consultant or by a small group of 2-3 consultants, depending on the issue and the size of the team and the company.

The costs of this approach are more reasonable than those of a large consultancy process, particularly in light of the incalculable costs of non-functioning management teams. Our projects are completely tailored to customer needs and can be terminated at short notice at any time.